Senior digital marketers choose their top 3 digital marketing priorities in the year ahead from the following list:
- Acquiring new customers
- Increasing share-of-spend and revenues from key customers/accounts
- Successfully launching new products or services
- Developing brand reputation/raising targeted attributes
- Increasing brand awareness
- Increasing size of order at or post purchase (cross-sell, services, consumables)
- Helping customers successfully onboard and use product or service
- Converting more marketing qualified leads to sales qualified leads
- Creating more sales qualified leads to buyers
- Creating a memorable digital customer experience
- Enabling the sales team to achieve higher revenue productivity
- Growing e-commerce revenue
- Providing digital marketing support and coordination to channel partners
