Top Digital Marketing Priorities in the Year Ahead

November 3, 2020

Senior digital marketers choose their top 3 digital marketing priorities in the year ahead from the following list:

  • Acquiring new customers
  • Increasing share-of-spend and revenues from key customers/accounts
  • Successfully launching new products or services
  • Developing brand reputation/raising targeted attributes
  • Increasing brand awareness
  • Increasing size of order at or post purchase (cross-sell, services, consumables)
  • Helping customers successfully onboard and use product or service
  • Converting more marketing qualified leads to sales qualified leads
  • Creating more sales qualified leads to buyers
  • Creating a memorable digital customer experience
  • Enabling the sales team to achieve higher revenue productivity
  • Growing e-commerce revenue
  • Providing digital marketing support and coordination to channel partners

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