Top Digital Media Challenges in 2021 Articles

IntegralAds Top Digital Media Challenges in 2021 Jan2021

Digital media experts outline their top challenges in 2021:

  • Third party cookie deprecation
  • Cross-device attribution
  • Accurate measurement
  • Assessment of campaign ROI
  • Data privacy legislation
  • Programmatic transparency
  • Supply path optimization
  • Adapting to contextual targeting
  • Increasing levels of ad fraud
  • Poor viewability levels
  • Fake news
  • Ads delivering alongside risky content

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