Top Earned Media Types for Direct Brands Articles

IAB-Top-Earned-Media-for-Direct-Brands-Dec2019

The earned media types that direct-to-consumer (D2C) brand media professionals find to be their biggest contributors, including: social media (non-influencers and influencers); online and offline publications; broadcast TV or streaming video; events; organic search results; review sites; press mentions/releases; and bloggers.

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Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences

Some 84% believe that every aspect of the customer journey can and should tell the brand story.

Marketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall Performance is Improving

The ability to integrate with digital campaigns is one of the leading advantages of direct mail.

Consumers Are Wary of Greater AI Use by Brands and Advertisers

Consumers would distrust rather than trust TV ads more if they made wider use of AI.

Here’s How Entertainment and Communications Time Stacked Up Last Year

Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.

Here’s How Global Ad Spend is Expected to Shake Out by Medium This Year

Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.

4 Points About the State of Streaming

YouTube now accounts for more CTV streaming hours than Netflix, while ad-supported services are more popular than non-ad-supported ones.

Organizations’ Generative AI Use Most Prevalent in Marketing and Sales

About 1 in 7 (14% of) organizations are regularly using generative AI in marketing and sales.

Americans’ Alcohol Preferences Remain Relatively Steady, Though Liquor Overtakes Wine

Middle-aged Americans are equally as likely to consume liquor as beer the most.

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4 Points About the State of Streaming

YouTube now accounts for more CTV streaming hours than Netflix, while ad-supported services are more popular than non-ad-supported ones.

Organizations’ Generative AI Use Most Prevalent in Marketing and Sales

About 1 in 7 (14% of) organizations are regularly using generative AI in marketing and sales.

Americans’ Alcohol Preferences Remain Relatively Steady, Though Liquor Overtakes Wine

Middle-aged Americans are equally as likely to consume liquor as beer the most.

Exclusive Content Proves A Big Draw for SVOD Subscriptions

SVOD is a more preferred source of entertainment than live TV among the US adult population.

Vast Majority of Companies Say They’re Measuring the Performance of Their Content

Most marketers report looking at their content marketing performance data on at least a weekly basis.

B2B Event Organizers Prioritizing Attendance and Engagement

More than 7 in 10 organizers agree that their leadership team and C-suite support their in-person event strategy.

Viewers Becoming Familiar with Shoppable TV Ads

More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.

Top Earned Media Types for Direct Brands Articles

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Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences

Marketers Are Using Direct Mail Mostly for Customer Acquisition, Say Overall Performance is Improving

4 Points About the State of Streaming

Organizations’ Generative AI Use Most Prevalent in Marketing and Sales

Americans’ Alcohol Preferences Remain Relatively Steady, Though Liquor Overtakes Wine

4 Points About the State of Streaming

Organizations’ Generative AI Use Most Prevalent in Marketing and Sales

Americans’ Alcohol Preferences Remain Relatively Steady, Though Liquor Overtakes Wine

Exclusive Content Proves A Big Draw for SVOD Subscriptions

Vast Majority of Companies Say They’re Measuring the Performance of Their Content

B2B Event Organizers Prioritizing Attendance and Engagement

Viewers Becoming Familiar with Shoppable TV Ads

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