Top Elements of the Customer Experience, per Execs Articles

Designit Top Elements Customer Experience Sept2021

The top elements of the customer experience, as rated by marketing and customer experience executives:

  • User experience
  • Customer perception of the brand
  • Connection to the brand
  • Personalization across channels
  • Balancing customer experience with business profitability
  • Leveraging customer data
  • Intuitive website and digital interactions
  • Research
  • Engaging content
  • Measurement

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