Top-Indexing Podcast Listening Audiences Articles

TritonDigital-Top-Indexing-Podcast-Listening-Audiences-Feb2023

The top-indexing podcast listening audiences, as measured by their share of the monthly adult podcast listening audience compared to their share of the US general adult population: ages 18-24, 25-34 and 35-44; males; household income of $100K+; education level of College Graduate+; and race/ethnicity of Hispanic and Black/African American.

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How Big is Retail Media? Soon Bigger Than Linear TV Advertising, According to One Forecast

Retail media is expected to account for 17.8% share of US digital ad spending in 2024.

When People Talk About Convenience in Online Shopping, What Do They Mean?

Sure, home delivery and free shipping are important. What about website search tools?

We’re Spending Less of Our Online Time with Social Media

The pandemic gave a big boost to our appetite for Entertainment content online.

B2B Marketers Plan Greater Use of Incentives in Channel Partner Programs

Almost two-thirds (64%) intend to increase their channel marketing budget, and virtually all expect partner-attributed revenue to grow.

Marketers Plan Updates to Their Data Strategies

Almost 6 in 10 will add new software and tools, and a similar portion will update their data infrastructure.

Here’s How Companies Are Measuring Their Direct Mail ROI

Only about one-third of marketers surveyed are able to determine the ROI of their company’s direct mail efforts.

Large CPG Players Hold Strong in Inflationary Environment

US CPG sales grew by 8.4% last year.

About 1 in 4 American Adults Buys Print Newspapers

Some 37% of adults ages 65 and older say they currently buy physical newspapers.

Gen Z Adults Are Open to Trying New Brands

However, they’re less likely to be open to new brands in the personal electronics category, where Apple is a fixture.

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Here’s How Companies Are Measuring Their Direct Mail ROI

Only about one-third of marketers surveyed are able to determine the ROI of their company’s direct mail efforts.

Large CPG Players Hold Strong in Inflationary Environment

US CPG sales grew by 8.4% last year.

About 1 in 4 American Adults Buys Print Newspapers

Some 37% of adults ages 65 and older say they currently buy physical newspapers.

Gen Z Adults Are Open to Trying New Brands

However, they’re less likely to be open to new brands in the personal electronics category, where Apple is a fixture.

E-Commerce Pros Are Failing to Optimize Site Search

Almost two-thirds don’t recommend alternative products when a search returns zero results.

Where Does Marketing Fall in CFOs’ Budget Plans?

Marketing sits in the middle of the various corporate functions for planned increases, but at the top for expected cuts.

Gen Z Turns to TikTok More Than Other Social Platforms for News

Roughly 1 in 7 Gen Zers turns to TikTok when they want to start researching a major news event.

US Marketers Are Feeling Confident About Their MarTech Use

US marketers are ahead of their counterparts in the UK and EU in terms of data-driven culture and martech utilization.

Top-Indexing Podcast Listening Audiences Articles

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How Big is Retail Media? Soon Bigger Than Linear TV Advertising, According to One Forecast

When People Talk About Convenience in Online Shopping, What Do They Mean?

B2B Marketers Plan Greater Use of Incentives in Channel Partner Programs

Here’s How Companies Are Measuring Their Direct Mail ROI

About 1 in 4 American Adults Buys Print Newspapers

Here’s How Companies Are Measuring Their Direct Mail ROI

About 1 in 4 American Adults Buys Print Newspapers

E-Commerce Pros Are Failing to Optimize Site Search

Where Does Marketing Fall in CFOs’ Budget Plans?

US Marketers Are Feeling Confident About Their MarTech Use

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