Top-Indexing Podcast Listening Audiences Articles

TritonDigital-Top-Indexing-Podcast-Listening-Audiences-Feb2023

The top-indexing podcast listening audiences, as measured by their share of the monthly adult podcast listening audience compared to their share of the US general adult population: ages 18-24, 25-34 and 35-44; males; household income of $100K+; education level of College Graduate+; and race/ethnicity of Hispanic and Black/African American.

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Brands Aren’t Just Targeting Young People with Influencers

Brands Aren’t Just Targeting Young People with Influencers

Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.

Inaccurate Information Roils B2B E-Commerce Sites

Inaccurate Information Roils B2B E-Commerce Sites

More than 9 in 10 B2B buyers encounter at least one reason that prevents them from placing orders online.

Advertisers Tout CTV’s Value Across the Funnel

Advertisers Tout CTV’s Value Across the Funnel

About half are using CTV to achieve lower-funnel objectives.

Here’s How Social Media Marketers Spend Their Time

Here’s How Social Media Marketers Spend Their Time

Social media marketers wish they had more time to respond to customers and to engage in strategic planning.

Almost 6 in 10 Subscribers Have Canceled a Service Due to a Price Hike

Almost 6 in 10 Subscribers Have Canceled a Service Due to a Price Hike

Some 57% of subscribers have canceled a service due to a recent price hike.

Search Remains Tops, but Brand Discovery Channels Are Evolving

A sizable share of Gen Z consumers around the world are using AI tools to find information online.

Audience Engagement with Webinars Grew Last Year

Audience Engagement with Webinars Grew Last Year

The number of unique interactions per attendee increased by 8% year-over-year.

US B2B Exhibition Industry Nears Pre-Pandemic Levels

US B2B Exhibition Industry Nears Pre-Pandemic Levels

The number of exhibitors has recovered a little faster than the number of attendees.

Pay-TV Providers Register Substantial Subscriber Losses… Again

Pay-TV Providers Register Substantial Subscriber Losses… Again

The number of pay-TV subscribers shrunk by more than 22% in the 5-year period from 2018-2023.

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Brands Aren’t Just Targeting Young People with Influencers

Brands Aren’t Just Targeting Young People with Influencers

Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.

Inaccurate Information Roils B2B E-Commerce Sites

Inaccurate Information Roils B2B E-Commerce Sites

More than 9 in 10 B2B buyers encounter at least one reason that prevents them from placing orders online.

Advertisers Tout CTV’s Value Across the Funnel

Advertisers Tout CTV’s Value Across the Funnel

About half are using CTV to achieve lower-funnel objectives.

Here’s How Social Media Marketers Spend Their Time

Here’s How Social Media Marketers Spend Their Time

Social media marketers wish they had more time to respond to customers and to engage in strategic planning.

Almost 6 in 10 Subscribers Have Canceled a Service Due to a Price Hike

Almost 6 in 10 Subscribers Have Canceled a Service Due to a Price Hike

Some 57% of subscribers have canceled a service due to a recent price hike.

Search Remains Tops, but Brand Discovery Channels Are Evolving

A sizable share of Gen Z consumers around the world are using AI tools to find information online.

Audience Engagement with Webinars Grew Last Year

Audience Engagement with Webinars Grew Last Year

The number of unique interactions per attendee increased by 8% year-over-year.

US B2B Exhibition Industry Nears Pre-Pandemic Levels

US B2B Exhibition Industry Nears Pre-Pandemic Levels

The number of exhibitors has recovered a little faster than the number of attendees.

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