The top issues keeping CMOs and brand managers up at night, including ROI, big data, trust, privacy, social networks, content and storytelling and brand promise gaps.
Digital video has climbed to almost one-quarter of digital ad spending.
Netflix retakes the lead after a short stint at the top for YouTube.
Pinterest users are avid social media users and are increasingly consuming user-generated content.
Growth rates have fallen back to earth after a heady couple of years, but the market still expanded last year.
Eight of the 10 fastest-growing counties between 2022 and 2023 (numerically) were in Texas.
Some will prioritize social commerce and improved processes to shorten the path between content and purchase.
Instagram and Snapchat have divergent trends that recall… the Fall of 2015?
Some 45% of women ages 12 and older listened to podcasts in the past month, just shy of the comparable share of men (48%).
OOH political ads are appealing because they’re not as interruptive as other formats.
Some will prioritize social commerce and improved processes to shorten the path between content and purchase.
Instagram and Snapchat have divergent trends that recall… the Fall of 2015?
Some 45% of women ages 12 and older listened to podcasts in the past month, just shy of the comparable share of men (48%).
OOH political ads are appealing because they’re not as interruptive as other formats.
Completion rates were higher on desktops than on mobiles, but click-through rates (CTRs) were generally higher on mobiles than desktops.
Gaming is ranked second only to social media among digital media types for driving advocacy.
Some 82% of Americans ages 12 and up report using social media, the 4th consecutive year in which that’s been the case.
AI is expected to pay off in several ways, including by efficiency gains and effective data analysis.