Top 5 areas in which marketers perceive marketing leadership gaps, holes or deficiencies in their organizations, choosing from the following:
- Customer journey, acquisition and conversion
- Segmentation and personalized messaging at scale
- Actioning on customer data insight
- Demand generation and pipeline
- Campaign execution and management
- Marketing planning to support digital growth strategies
- Operational adaptability and agility
- Product development and management
- Loyalty and retention marketing
- Omnichannel customer engagement
- Social media voice and creativity
- Brand positioning, purpose and performance
- Customer revenue optimization
- Media buying, attribution and transparency
- Pricing and promotions (channel + customer)
- Brand protection and cybersecurity resilience
