Top Marketing Leadership Gaps Articles

CMOCouncilChiefOutsiders Top Marketing Leadership Gaps Apr2021

Top 5 areas in which marketers perceive marketing leadership gaps, holes or deficiencies in their organizations, choosing from the following:

  • Customer journey, acquisition and conversion
  • Segmentation and personalized messaging at scale
  • Actioning on customer data insight
  • Demand generation and pipeline
  • Campaign execution and management
  • Marketing planning to support digital growth strategies
  • Operational adaptability and agility
  • Product development and management
  • Loyalty and retention marketing
  • Omnichannel customer engagement
  • Social media voice and creativity
  • Brand positioning, purpose and performance
  • Customer revenue optimization
  • Media buying, attribution and transparency
  • Pricing and promotions (channel + customer)
  • Brand protection and cybersecurity resilience

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