Marketers from around the world rank the following objectives from most to least important for 2022:
Apple remains at the top, while X (formerly Twitter) suffers a big fall.
RMN advertisers perceive benefits in reaching new/incremental audiences and leveraging retailers’ first-party data.
Heavy radio listeners are 25% more likely than average to be every consumer influencers.
X’s brand safety risks appear to be a big turnoff for social media buyers and planners.
Identifying and reaching target audiences will maximize ROI, and AI might help with that task.
Some 77% of CMOs agree that they need to recommit to brand. But 75% also agree that they need to double down on performance.
There’s strong positive momentum for online video ad spending, with social media also forecast for increases.
AI is being heralded for its potential use in content personalization.
Marketplaces are a highly used channel by buyers for both product discovery and purchasing.
Some 77% of CMOs agree that they need to recommit to brand. But 75% also agree that they need to double down on performance.
There’s strong positive momentum for online video ad spending, with social media also forecast for increases.
AI is being heralded for its potential use in content personalization.
Marketplaces are a highly used channel by buyers for both product discovery and purchasing.
Travel and Retail are expected to emerge as the industries with the fastest rates of digital ad spend growth.
Certainly not for the metaverse.
The biggest obstacle to greater martech utilization is the complexity/sprawl of organizations’ current marketing technology ecosystems.
YouTube is favored more by teen boys than girls, with the opposite true of TikTok.