Top Motivations for Trying Out Immersive Tech When Shopping Online Articles

Accenture Top Reasons Trying Immersive Tech for Online Shopping Oct2020

The top motivations cited for trying out immersive technology when shopping online, based on a survey of people who relied on immersive technologies to evaluate and/or purchase a product and/or service online over the previous 6 months. The motivations surveyed are:

  • Viewing products without visiting the store
  • Assessing product features and capabilities
  • Experiencing products before purchasing
  • Increasing confidence in purchasing decision
  • Changing, customizing, or personalizing products

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