The ideal qualities that would make an online video really valuable to consumers in their decision-making process, including the video: reflecting the specific products and services they own or are interested in; being interactive and letting them decide what information they want to view and when; including recommendations for what they could or should do next; and taking their location into account.
B2B Decision-Makers Grow More Confident in their New Sales Models
The percentage who say their new model is much more effective than their pre-pandemic one has tripled in the past 18 months.
![Holiday 2021 Data Hub [Updated]: Results Recap](https://www.marketingcharts.com/wp-content/uploads/2022/01/NRF-Holiday-Retail-Sales-2002-2021-Jan2022-300x167.png)
