The ideal qualities that would make an online video really valuable to consumers in their decision-making process, including the video: reflecting the specific products and services they own or are interested in; being interactive and letting them decide what information they want to view and when; including recommendations for what they could or should do next; and taking their location into account.
Marketers Set Their Sights on Brand Awareness
Also, customer acquisition is a more important objective this year than customer retention.
