Top Online Video Qualities Aiding Consumers’ Decision-Making Articles

CMOCouncil-Online-Video-and-Consumer-Decision-Making-Sept2019

The ideal qualities that would make an online video really valuable to consumers in their decision-making process, including the video: reflecting the specific products and services they own or are interested in; being interactive and letting them decide what information they want to view and when; including recommendations for what they could or should do next; and taking their location into account.

Get charts in your inbox.

Signup to our free newsletter.

Here’s How Media Budgets Are Trending for 2023

Video ads appear to be set for strong growth next year.

8 in 10 Marketers Foresee Growing Involvement for the IT Team in Day-to-Day Marketing

Still, Marketing and IT respondents differ in how they view current responsibilities and future martech acquisitions.

Online Grocery Shopping Continues Ascent; Meal Kits Not So Much

The trend towards online grocery shopping has not abated in the US.

3 Points About the Marketing Ops Professional

Marketing Ops professionals work closely with Sales and Demand Gen teams.

Data-Driven Marketing Seen Most Useful for CX

Marketers believe that the data-driven marketing trend most critical to the decision-making process will be improving the customer experience.

Influencer Collaborations Work Most of the Time, Marketers Say

Influencers are best at delivering increased engagement, report marketers.

About 1 in 3 B2B Sales and Marketing Leaders Say They Use Intent Data in Their GTM Strategies

There’s an opportunity for revenue teams to use intent data to help with timing their engagements.

US Adults Are Most Concerned About Inflation in Grocery Prices

85% of the adults surveyed say that rising inflation has had an impact on the way they shop.

« Older Entries

Data-Driven Marketing Seen Most Useful for CX

Marketers believe that the data-driven marketing trend most critical to the decision-making process will be improving the customer experience.

Influencer Collaborations Work Most of the Time, Marketers Say

Influencers are best at delivering increased engagement, report marketers.

About 1 in 3 B2B Sales and Marketing Leaders Say They Use Intent Data in Their GTM Strategies

There’s an opportunity for revenue teams to use intent data to help with timing their engagements.

US Adults Are Most Concerned About Inflation in Grocery Prices

85% of the adults surveyed say that rising inflation has had an impact on the way they shop.

Where Do People Go for Financial Advice?

Youth are more likely to turn to the internet than to a financial advisor.

Marketers Looking for Ways to Increase Email Engagement

Some will be including interactive content in the year ahead, though few expect to leverage AI.

Industries’ Ad Spending: What’s the Forecast?

The Automotive industry looks to be an ad spending laggard.

Most Marketers Say They’re Improving the Accessibility of Their Digital Marketing

Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.

Top Online Video Qualities Aiding Consumers’ Decision-Making Articles

Get charts in your inbox.

Success!

View our privacy policy here

8 in 10 Marketers Foresee Growing Involvement for the IT Team in Day-to-Day Marketing

Online Grocery Shopping Continues Ascent; Meal Kits Not So Much

3 Points About the Marketing Ops Professional

Data-Driven Marketing Seen Most Useful for CX

About 1 in 3 B2B Sales and Marketing Leaders Say They Use Intent Data in Their GTM Strategies

Data-Driven Marketing Seen Most Useful for CX

About 1 in 3 B2B Sales and Marketing Leaders Say They Use Intent Data in Their GTM Strategies

Where Do People Go for Financial Advice?

Marketers Looking for Ways to Increase Email Engagement

Industries’ Ad Spending: What’s the Forecast?

Pin It on Pinterest