The ideal qualities that would make an online video really valuable to consumers in their decision-making process, including the video: reflecting the specific products and services they own or are interested in; being interactive and letting them decide what information they want to view and when; including recommendations for what they could or should do next; and taking their location into account.
Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences
Some 84% believe that every aspect of the customer journey can and should tell the brand story.
