Top Personalization Factors in Email Marketing Articles

Litmus Top Email Marketing Personalization Factors Nov2021

The percentage of surveyed marketers using the following factors to personalize their emails, comparing 2021 to 2020:

  • Name, company name, or other profile data
  • Customer segment (i.e. prospect or customer)
  • Past email interactions
  • Location or geolocation
  • Past purchases or donations
  • Expressed preferences or interests
  • Past interactions with products or services
  • Past website interactions
  • Member or reward status or points
  • Gender, race, or other demographics

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