The percentage of surveyed marketers using the following factors to personalize their emails, comparing 2021 to 2020:
- Name, company name, or other profile data
- Customer segment (i.e. prospect or customer)
- Past email interactions
- Location or geolocation
- Past purchases or donations
- Expressed preferences or interests
- Past interactions with products or services
- Past website interactions
- Member or reward status or points
- Gender, race, or other demographics