Top Priorities to Boost Lead-to-Opportunity Conversions Articles

B2B marketers’ top priorities to improve their lead-to-opportunity conversion rates in the year ahead:

  • Improving lead quality and nurturing
  • Improving pipeline analysis
  • Understanding which leads/accounts are converting into pipeline
  • Improving marketing and sales handoff or routing processes
  • Aligning marketing and sales
  • Reworking content strategy
  • Enabling the buyer to self-serve
  • Changing the tech stack
  • Moving to an account-based structure

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