Top Programmatic Advertising Priorities in Next 12 Months Articles

IntegralAdScience Programmatic Ad Priorities Next Year Dec2021

Digital media experts who buy digital ads programmatically choose the top 3 programmatic advertising priorities for their company in the next 12 months from the following list:

  • Increase viewability
  • Increase consumer engagement
  • Maximize supply path efficiency/efficacy
  • Enhance transparency in supply chain
  • Shift to advanced contextual targeting
  • Reduce brand risk
  • ROI measurement and attribution
  • Pivot to first-party data for audience targeting
  • Reduce ad fraud

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