Among shoppers who agreed “I am more likely to purchase a new product online if I am able to see video content from previous customers as well as photos,” the top reason for finding video influential:
- It may highlight something that wasn’t obvious
- I like to see a product in action before I buy
- I feel more confident that the reviews are accurate
- It’s easier to see the quality of a product
- It’s easier to see the size/fit or color of a product
- It’s easier to see the material of a product