Top Reason Shoppers Find Customer Videos Influential

February 4, 2021

This article is included in these additional categories:

Customer Engagement | Customer-Centric | Digital | Industries | Retail & E-Commerce | Video

Among shoppers who agreed “I am more likely to purchase a new product online if I am able to see video content from previous customers as well as photos,” the top reason for finding video influential:

  • It may highlight something that wasn’t obvious
  • I like to see a product in action before I buy
  • I feel more confident that the reviews are accurate
  • It’s easier to see the quality of a product
  • It’s easier to see the size/fit or color of a product
  • It’s easier to see the material of a product

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