Top reasons given for abandoning an online shopping cart by respondents who had done so in the previous month:
- “Unexpected shipping costs
- “Coupon code or promo code did not apply to my purchase
- “Final fees were too high (e.g. sales tax)
- “I was conducting research to buy later
- “The items I wanted were out of stock or on back order
- “The estimated shipping time was too long
- “I couldn’t see/calculate the total order cost up front
- “The site wanted me to create an account
- “Too long/complicated checkout process
- “Site did not accept the payment type I wanted to use
- “Concerns about security
- “Payment method was declined
- “Website had errors/crashed
- “Returns policy wasn’t satisfactory or unclear
- “Site made me re-confirm my payment information
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