Top Skills for Future PR Success Articles

MuckRack Top Skills Future PR Success Aug2021

Communications professional identify which of the following skills will be important to their PR organization’s success in the next 5 years:

  • Strategic planning
  • Media relations
  • Social media
  • Diversity, equity and inclusion
  • Written communications
  • Data and analytics
  • Leadership
  • Multimedia content development
  • Influencer marketing
  • Crisis management
  • Employee communications
  • Research
  • Verbal communications
  • Business literacy
  • Artificial intelligence
  • Ethics counseling

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