Top Strategic Challenges in Unifying and Managing Data Articles

Ascend2 Top Challenges Managing Unifying Data Oct2021

Marketers cite their greatest challenges faced with implementing a strategy to unify and manage data:

  • Maintaining data quality
  • Cross-department cooperation
  • Finding appropriate data management solution
  • Storing and managing data
  • Standardizing existing data
  • Making unified data actionable
  • Identifying data sources
  • Allocating resources to manage project
  • Prioritizing data unification above other projects
  • Proving ROI
  • Executive buy-in

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