The percentage of insights suppliers who do/use each of these now or who plan to use them:
- Storytelling & data visualization
- Agile research/methods/approaches
- Data integration
- Automation/research automation
- Artificial Intelligence (AI)/Machine Learning
- New approaches to CX/UX design
- Marketplaces (such as for sample, talent, software, etc.)
- Alternatives to panel samples (e.g. social media, Mechanical Turk)
- Attribution Analytics and Single Source data
- Blockchain applications