Total amount projected to be spent on back-to-school season based on consumer surveys conducted from 2007 through 2018, sorted by back-to-school (K-12) and back-to-college.
A slight majority of smartphone-owning adults ages 18-29 and 30-49 admitted that they would be anxious if they lost their device for a day.
Marketing automation platforms were the most likely to be replaced.
Marketers could use systems that connect data silos and boost accessibility.
More smartphone owners rely primarily on their phones than their computers to compare prices and browse products.
Nine in 10 adults report having earned or redeemed a reward in the past 6 months.
Eating out is the first casualty of cost-cutting.
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.
Tech spending is expected to decrease for back-to-school but increase for back-to-college.
About 7 in 10 American adults say music is important to their identity, and roughly 6 in 10 say it’s important to their culture.
Eating out is the first casualty of cost-cutting.
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.
Tech spending is expected to decrease for back-to-school but increase for back-to-college.
About 7 in 10 American adults say music is important to their identity, and roughly 6 in 10 say it’s important to their culture.
Few adults believe it’s appropriate for companies to market products tied to Juneteenth.
Buyers want vendor websites to provide easy access to content that speaks directly to their company.
They each lead all others in one metric.
Marketers are still trying to get a handle on real-time availability of insights.