The percentage of advertisers who: have discussed podcast advertising for potential media investment; are likely to consider advertising in podcasts in the next 6 months; are likely to actually advertise in podcasts in the coming 6 months; and currently advertise in podcasts. Figures provided annually from 2015 through 2019.
Vast Majority of Companies Say They’re Measuring the Performance of Their Content
Most marketers report looking at their content marketing performance data on at least a weekly basis.
