Trends in B2B Channel Program-Supporting Solutions Articles

The percentage of B2B marketers who intend to upgrade or implement the following partner ecosystem program solutions in the next 12 months, comparing 2023 to 2022:

  • Channel incentives and program management
  • Partner relationship management (PRM)
  • Partner training / learning management solution
  • Partner portal
  • Channel data management
  • Through-channel marketing automation

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