Comparing the following online information sources used by consumers when researching the beauty/grooming category in 2018 and 2020:
- Search engine
- Retailer websites (e.g. Target.com, Sephora.com, etc.)
- YouTube
- Brand websites (e.g. Credo.com, CAP.com, Glossier.com, Kiehls.com, BurtsBees.com)
- Beauty blogs
- Magazine websites