Trends in US Youths’ Beauty and Skincare Shopping Articles

Nosto Trends Youth Beauty Skincare Shopping Dec2020

The percentage of US consumers ages 16-35 who agree with the following:

  • “When shopping for beauty and skincare products online, I am more likely to buy brands/products I have used before (as opposed to trying something new) than I am when I am shopping in-store”
  • “When shopping for beauty and skincare products online, I spend more time researching before buying than I would if I was shopping in-store”
  • “I am more likely to use beauty and skincare products when working in an office than I am when working remotely/at home”
  • “I have bought more beauty and skincare products online (rather than in-store) over the last six months than I did previously”
  • “I usually put on make-up if I know I am going on video calls”
  • “I spend more time on my skincare routine when I know I am going to be wearing a mask that covers most of my face”
  • “I have bought more beauty and skincare products over the last six months than I did previously”
  • “I spend more time applying eye make-up when I know I am going to be wearing a mask that covers the rest of my face”

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