The average time spent per day using TV-connected devices in Q1 2018, sorted by age group.
Almost 1 in 4 US Adults Don’t Believe Brands’ Sustainability Claims
Skepticism is highest among the youngest adults.
TV-Connected Device Usage (h:mm), by Age, in Q1 2018 Articles
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Smart TV Penetration Continues to Grow
Half of this survey’s respondents said that their most-used TV set has a remote control with voice command capability.
US Online and Traditional Media Advertising Outlook, 2022-2026
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
1 in 3 Marketers Say They’re Not Currently Using Enough Channels
The most-cited essential element of a successful multi-channel marketing strategy is accurate measurement of performance.
Older Women Don’t Feel Positively Represented in Advertising
Women ages 50 and older are more likely to feel that older women are portrayed negatively than positively in advertising.
Social Media Users Expect Quick Responses to Messages Posted on Brands’ Digital Channels
1 in 5 say it typically takes longer than 24 hours for brands to respond to messages.
Here’s What Motivates Gen Zers to Engage with New Brands on Social
Gen Z wants discounts on necessary products from trustworthy brands.
Marketers Look to Use Machine Learning to Aid in Creative
Almost 6 in 10 marketing decision-makers say creative is very important to their customer experience strategy.
The B2B Trade Show Market Looks Like It’ll Need At Least Another 5 Years to Reach Pre-Pandemic Levels
Meanwhile, the trade magazine ad market will be at a virtual standstill from 2023 onwards.
Social Media Users Expect Quick Responses to Messages Posted on Brands’ Digital Channels
1 in 5 say it typically takes longer than 24 hours for brands to respond to messages.
Here’s What Motivates Gen Zers to Engage with New Brands on Social
Gen Z wants discounts on necessary products from trustworthy brands.
Marketers Look to Use Machine Learning to Aid in Creative
Almost 6 in 10 marketing decision-makers say creative is very important to their customer experience strategy.
The B2B Trade Show Market Looks Like It’ll Need At Least Another 5 Years to Reach Pre-Pandemic Levels
Meanwhile, the trade magazine ad market will be at a virtual standstill from 2023 onwards.
Digital Audio Set to Account for 1 in Every 8 Media Minutes for Adults This Year
Adults will spend more time listening to digital audio than watching subscription OTT video.
Consumers Say They’re Comfortable Sharing Some Preferences for Relevant Recommendations
Most will share their product categories of interest, but fewer are comfortable sharing information about their daily habits.
The Biggest Challenge Implementing A New CRM Isn’t Integration
The most significant challenge faced by B2B professionals implementing a new CRM is training time.
3 Points About the Streaming Video Landscape
As CTV viewing grows, it is drawing a diverse audience while Netflix sees more competition.