Types of Personalization US Consumers Expect When Shopping Online Articles

Avionos Types of Personalization US Online Shoppers Expect Jul2020

The percentage of US online shoppers who don’t expect any type of personalization when shopping online, along with the percentage who expect the following types of personalization:

Personalized product recommendations on the side and/or bottom of the brand or retailer’s website homepage
Personalized discounts/offers for the specific products I’m browsing
Personalized product categories featured on a brand or retailer’s website homepage
Personalized size recommendations for the specific products I’m browsing
Personalized product recommendations in the form of pop ups on a brand or retailer’s website homepage
Personalized color recommendations for the specific products I’m browsing

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Consumers Are Less Interested in DE&I and CSR Messaging in Ads

By contrast, they’re more interested in ads that provide product information and discounts.

Netflix is Still Viewers’ Favorite Streaming Platform

Netflix is Still Viewers’ Favorite Streaming Platform

Prime Video and Hulu seem to be on the ascent.

How Do Journalists Feel About PR Pros?

How Do Journalists Feel About PR Pros?

Only about one-third consider company PR pros to be credible sources for their reporting.

How is Signal Loss Impacting Ad Spending Plans?

More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.

Brands Aren’t Just Targeting Young People with Influencers

Brands Aren’t Just Targeting Young People with Influencers

Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.

Inaccurate Information Roils B2B E-Commerce Sites

Inaccurate Information Roils B2B E-Commerce Sites

More than 9 in 10 B2B buyers encounter at least one reason that prevents them from placing orders online.

Advertisers Tout CTV’s Value Across the Funnel

Advertisers Tout CTV’s Value Across the Funnel

About half are using CTV to achieve lower-funnel objectives.

Here’s How Social Media Marketers Spend Their Time

Here’s How Social Media Marketers Spend Their Time

Social media marketers wish they had more time to respond to customers and to engage in strategic planning.

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