Types of Videos Used in Content Marketing

November 17, 2021

This article is included in these additional categories:

B2B | Content Marketing | Cross-Media & Traditional | Digital | Industries | Video

Among organizations (primarily B2B or B2B+B2C) using video in their content marketing, the percentage who are using the following types of videos:

  • How-to videos (explainer videos)
  • Interviews with influencers/subject matter experts
  • Case studies or customer stories
  • Stories about our organization/employees
  • Branded stories (e.g. short films, series, documentaries, inspirational videos)
  • Product demonstrations (animated or actual)
  • Product overviews
  • Training videos (formal education on topics)
  • Repurposed ads (e.g., long-form versions of TV ads)

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