Among organizations (primarily B2B or B2B+B2C) using video in their content marketing, the percentage who are using the following types of videos:
- How-to videos (explainer videos)
- Interviews with influencers/subject matter experts
- Case studies or customer stories
- Stories about our organization/employees
- Branded stories (e.g. short films, series, documentaries, inspirational videos)
- Product demonstrations (animated or actual)
- Product overviews
- Training videos (formal education on topics)
- Repurposed ads (e.g., long-form versions of TV ads)
