The percentage of US adults – sorted by age group – who report access to a connected TV (a TV connected to the internet either directly or indirectly through devices such as Apple TV, Roku, Amazon FireTV, Chrome Cast, etc.)
The Average Brand Invests 3.8% of Revenues into Media. Is That Enough?
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.