The amount of time US adults spend on average each day with digital video and traditional TV in 2022 and 2023 along with the share of combined time for each medium, showing digital video overtaking traditional TV for the first time in 2023.
Retail media is expected to account for 17.8% share of US digital ad spending in 2024.
Sure, home delivery and free shipping are important. What about website search tools?
The pandemic gave a big boost to our appetite for Entertainment content online.
Almost two-thirds (64%) intend to increase their channel marketing budget, and virtually all expect partner-attributed revenue to grow.
Almost 6 in 10 will add new software and tools, and a similar portion will update their data infrastructure.
Only about one-third of marketers surveyed are able to determine the ROI of their company’s direct mail efforts.
US CPG sales grew by 8.4% last year.
Some 37% of adults ages 65 and older say they currently buy physical newspapers.
However, they’re less likely to be open to new brands in the personal electronics category, where Apple is a fixture.
Only about one-third of marketers surveyed are able to determine the ROI of their company’s direct mail efforts.
US CPG sales grew by 8.4% last year.
Some 37% of adults ages 65 and older say they currently buy physical newspapers.
However, they’re less likely to be open to new brands in the personal electronics category, where Apple is a fixture.
Almost two-thirds don’t recommend alternative products when a search returns zero results.
Marketing sits in the middle of the various corporate functions for planned increases, but at the top for expected cuts.
Roughly 1 in 7 Gen Zers turns to TikTok when they want to start researching a major news event.
US marketers are ahead of their counterparts in the UK and EU in terms of data-driven culture and martech utilization.