US Adults’ Online Shopping Habits Articles

The percentage of US adults, when asked about their online/mobile shopping habits, who said they are very or somewhat likely to do the following:

  • “Put an item in my shopping cart before I’ve decided I want to purchase it as a means of ‘saving it’ while shopping”
  • “Look for an item I want to buy somewhere else (i.e., another retailer) if I can’t easily find the item I’m looking for after one search”
  • “Look for an item I want to buy somewhere else (i.e., another retailer) if the website is taking too long to load”
  • “Look for an item I want to buy somewhere else (i.e., another retailer) if I’m required to download or update an app to buy it”
  • “Purchase a product ‘recommended’ (e.g. surfaced in my feed, or showcased based on my behavior) to me online”

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