The extent to which US adults (comparing those in 2020 with those in 2015 and 2010) agree with the following statements about name-brand groceries or household goods in comparison to private label brands:
- “Packaging is more attractive”
- “Offer more new products, variety, and innovation”
- “Are better quality products”
- “Are more reliable”
- “Are what my family expects to get”
- “Packaging works better”
- “Better reflect my values and attitudes”