US Adults’ Perceptions of Name Brands vs. Private Labels Articles

IntegerGroup Name Brands vs Private Labels May2021

The extent to which US adults (comparing those in 2020 with those in 2015 and 2010) agree with the following statements about name-brand groceries or household goods in comparison to private label brands:

  • “Packaging is more attractive”
  • “Offer more new products, variety, and innovation”
  • “Are better quality products”
  • “Are more reliable”
  • “Are what my family expects to get”
  • “Packaging works better”
  • “Better reflect my values and attitudes”

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