US Adults’ Purchases Based on Recommendations Articles

The share of US adults, sorted by generation, who report having purchased products or services as a result of recommendations from each of the following:

  • Family
  • Close friends
  • Acquaintances
  • Someone that works in the store / for the company
  • Companies or brands on social media
  • A review site (such as,,
  • Groups on social media (such as Reddit boards, Facebook groups, etc.)
  • Individual influencers on social media (such as Instagram, TikTok, Facebook)

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