US adults’ net positive (% positive – % negative) ratings of the following US industries and sectors: Pharmaceutical industry; the Federal Government; Healthcare industry; Advertising and public relations industry; Oil and gas industry; Legal field; Television and radio industry; Education; Movie industry; Internet industry; Publishing industry; Telephone industry; Airline industry; Sports industry; Electric and gas utilities; Banking; Real estate industry; Retail industry; Automobile industry; Accounting; Travel industry; Farming and agriculture; Grocery industry; Computer industry; and Restaurant industry.
Consumers Are Wary of Greater AI Use by Brands and Advertisers
Consumers would distrust rather than trust TV ads more if they made wider use of AI.
