US Adults’ Ratings of US Business Industries and Sectors Articles

Gallup Net Ratings Industries Sectors Oct2020

US adults’ net positive (% positive – % negative) ratings of the following US industries and sectors: Pharmaceutical industry; the Federal Government; Healthcare industry; Advertising and public relations industry; Oil and gas industry; Legal field; Television and radio industry; Education; Movie industry; Internet industry; Publishing industry; Telephone industry; Airline industry; Sports industry; Electric and gas utilities; Banking; Real estate industry; Retail industry; Automobile industry; Accounting; Travel industry; Farming and agriculture; Grocery industry; Computer industry; and Restaurant industry.

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Close to 1 in 4 Americans Ages 50+ Plays Video Games Every Day

Close to 1 in 4 Americans Ages 50+ Plays Video Games Every Day

Adults ages 50+ are projected to account for $2.5 billion in gaming spend every 6 months.

2023 Started Off with Improved Podcast Ad Performance

2023 Started Off with Improved Podcast Ad Performance

Podcast ads’ average conversion rate grew on a year-over-year basis during the first quarter of this year, as did other metrics.

B2B Buyers Report Evaluating More Brands During the Purchase Journey

B2B Buyers Report Evaluating More Brands During the Purchase Journey

A new brand usurped the incumbent in 34% of journeys this year, up from 29% last year.

Retail Media Budgets Are Growing. Where Are Investments Coming From?

Retail Media Budgets Are Growing. Where Are Investments Coming From?

Currently, it appears that Search and Social budgets are most under threat, although marketers said they would pull from offline budgets if they needed to.

Insights Professionals Take on More Roles, Report Greater Impact

Insights Professionals Take on More Roles, Report Greater Impact

More insights professionals report leadership in brand management and a direct impact on brand positioning.

How Are B2B Marketing Teams Responding to Layoffs and Budget Cuts?

How Are B2B Marketing Teams Responding to Layoffs and Budget Cuts?

B2B marketers in the US and UK are experiencing divergent trends in staffing and budgets.

Which Digital Channels Do Marketers Around the World Feel Are Most Effective?

Which Digital Channels Do Marketers Around the World Feel Are Most Effective?

Marketers are high social media’s effectiveness and confident in their ability to measure its ROI.

In-House Agencies Now “Firmly Entrenched”

In-House Agencies Now “Firmly Entrenched”

Some 82% of ANA member marketers surveyed have an in-house agency, and the ANA forecasts this figure to peak at 85-90%.

Advertisers and Publishers See the Promise of First-Party Data, But Whose?

Advertisers and Publishers See the Promise of First-Party Data, But Whose?

Publishers and advertisers each see their own solutions as the best to address the cookieless future.

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How Are B2B Marketing Teams Responding to Layoffs and Budget Cuts?

How Are B2B Marketing Teams Responding to Layoffs and Budget Cuts?

B2B marketers in the US and UK are experiencing divergent trends in staffing and budgets.

Which Digital Channels Do Marketers Around the World Feel Are Most Effective?

Which Digital Channels Do Marketers Around the World Feel Are Most Effective?

Marketers are high social media’s effectiveness and confident in their ability to measure its ROI.

In-House Agencies Now “Firmly Entrenched”

In-House Agencies Now “Firmly Entrenched”

Some 82% of ANA member marketers surveyed have an in-house agency, and the ANA forecasts this figure to peak at 85-90%.

Advertisers and Publishers See the Promise of First-Party Data, But Whose?

Advertisers and Publishers See the Promise of First-Party Data, But Whose?

Publishers and advertisers each see their own solutions as the best to address the cookieless future.

Non-Profits Sent More Emails Last Year, but Email-Driven Revenues Declined

Non-Profits Sent More Emails Last Year, but Email-Driven Revenues Declined

Non-profits reports a 4% decline in email revenues, which contributed 14% of all online revenues.

Customer Marketing Is A Key Priority for B2B Marketers This Year

Customer Marketing Is A Key Priority for B2B Marketers This Year

Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.

Half of American Adults Have Listened to a Podcast in the Past Year. Who Are They?

Half of American Adults Have Listened to a Podcast in the Past Year. Who Are They?

18-29-year-old listeners are the most heavily engaged, but those ages 30-49 are the most apt to tune in to several different podcasts.

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