The share of US adults, sorted by generation (Gen Z adults, Millennials, Gen Xers, and Baby Boomers) and gender (men, women), who feel overwhelmed, content, or underwhelmed by the amount of subscriptions currently available.
18-29-year-old listeners are the most heavily engaged, but those ages 30-49 are the most apt to tune in to several different podcasts.
Most marketers and creatives in the Tech and Consumer Goods industries will be maintaining or increasing their content spend.
In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.
A majority also believe that AI-generated content will be penalized by search engines and show up lower in search results.
There were 72.2 million Millennials (ages 26-41) in the US last year, constituting 21.7% of the population.
The number of sales channels used across the buying journey has doubled since 2016.
Adults ages 30-44 are the most likely to have made a purchase based on an influencer recommendation, with 42% reporting having done so.
The number of solutions in the martech landscape has climbed by another 11%.
71% of social media marketers report having integrated AI and ML tools such as ChatGPT, DALL-E 2 into their social media workflows.
The number of sales channels used across the buying journey has doubled since 2016.
Adults ages 30-44 are the most likely to have made a purchase based on an influencer recommendation, with 42% reporting having done so.
The number of solutions in the martech landscape has climbed by another 11%.
71% of social media marketers report having integrated AI and ML tools such as ChatGPT, DALL-E 2 into their social media workflows.
Almost 8 in 10 marketers say that their targeting and segmentation performance and efficiency have significantly improved as a result of analytics use.
Entertainment and education are the main reasons for tuning in, but diversion is also important.
Half of Gen Zers and Millennials combined feel that online experiences are meaningful replacements for in-person experiences.
6 in 10 TV homes stream on a smart TV on at least a weekly basis, up from half a couple of years ago.