The amount of traditional TV (live TV + time-shifted TV) watched by Americans of various age groups in Q3 2020, along with the percentage change year-over-year in amount viewed. Figures cover teens (12-17) as well as 18-34-year-olds, 35-49-year-olds, 50-64-year-olds, and 65+.
Consumers Are Less Interested in DE&I and CSR Messaging in Ads
By contrast, they’re more interested in ads that provide product information and discounts.