The amount of traditional TV viewing (live + time-shifted TV) by US adults on a daily basis and the year-over-year percentage change in time spent watching traditional TV. Figures for the entire adult population and for 18-34-year-olds, 35-49-year-olds, 50–64-year-olds and the 65+ group.
When Do Marketers Start Noticing Creators?
Marketers have the highest expectations when working with creators on TikTok.