US Adults’ “Very Important” Purchase Influencers

February 15, 2020

The percentage of US adults who consider the following factors “very important” in their purchase decisions:

  • Online reviews from other people who have purchased the product
  • Word of mouth
  • Information available on the company’s website
  • Professional reviews
  • Video reviews or unpacking videos
  • Videos of the product produced by the company that makes or sells it
  • Ads I see for the product/service
  • What a salesperson or customer service rep tell me

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