The percentage share of total mobile gamers in the US and Canada by age group (2-12; 13-24; 25-44; and 45+), along with the year-over-year change in the number of mobile gamers in those age groups.
Consumers would distrust rather than trust TV ads more if they made wider use of AI.
Last year, Americans spent as much time visiting retail sites and apps as they did news sites and apps.
Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.
YouTube now accounts for more CTV streaming hours than Netflix, while ad-supported services are more popular than non-ad-supported ones.
About 1 in 7 (14% of) organizations are regularly using generative AI in marketing and sales.
Community engagement and interaction features are important to marketers.
Middle-aged Americans are equally as likely to consume liquor as beer the most.
SVOD is a more preferred source of entertainment than live TV among the US adult population.
Most marketers report looking at their content marketing performance data on at least a weekly basis.
Community engagement and interaction features are important to marketers.
Middle-aged Americans are equally as likely to consume liquor as beer the most.
SVOD is a more preferred source of entertainment than live TV among the US adult population.
Most marketers report looking at their content marketing performance data on at least a weekly basis.
More than 7 in 10 organizers agree that their leadership team and C-suite support their in-person event strategy.
More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.
Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.
Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.