US CMOs’ biggest challenge in effectively managing the customer experience, including developing the necessary capabilities inside the organization, determining the contribution of each touchpoint, integrating touchpoints seamlessly, mapping all elements of the customer journey, and coordinating disparate aspects of the organization.
Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences
Some 84% believe that every aspect of the customer journey can and should tell the brand story.
