US CMOs’ Mobile Marketing Challenges Articles

CMOSurvey Mobile Marketing Challenges Mar2020

The percentage of US CMOs who report that the following factors limit the success of their companies’ mobile marketing activities:

  • Difficulty tracking the customer across the journey
  • Insufficient in-house mobile expertise
  • Unclear objectives for the mobile marketing strategy
  • Weak link between the mobile strategy and the broader marketing strategy
  • Difficulty identifying the mobile customer audience
  • The content not being sufficiently personalized
  • Undisciplined approach to monitoring mobile metrics
  • Content not being as engaging as it needs to be
  • Unclear ownership of mobile initiatives within the company
  • Lack of a mobile-friendly website

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