US CMOs’ Projected Customer Outcomes Articles

CMOSurvey Projected Customer Outcomes Mar2020

The percentage of US CMOs who expect the following customer outcomes to change in the next 12 months:

  • Increased acquisition of new customers
  • Increased purchase of related products and services
  • Increased customer purchase volume
  • Increased customer retention
  • Increased entry of new customers into the market
  • Increased customer price per unit

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