The percentage of US CMOs who report using artificial intelligence (AI) for in various marketing activities, including content personalization, predictive analytics for customer insights, targeting decisions, customer segmentation, programmatic advertising and media buying, and improving marketing ROI.
Apple takes over from Amazon as this year’s leader.
Almost half (48%) of US adults said they’re likely to buy a product directly from TikTok, up from a third (33%) during the previous quarter.
Shifting to data-driven decision-making and improving the customer experience top the list.
There’s no single metaverse activity that a majority of Americans of any age would be interested in participating in.
US spending on martech solutions (both B2B and B2C) is forecast to exceed $20 billion for the first time this year.
While reported use of cash has declined dramatically in the past 5 years, predictions of a cashless society remain largely unchanged.
Video ads appear to be set for strong growth next year.
Still, Marketing and IT respondents differ in how they view current responsibilities and future martech acquisitions.
The trend towards online grocery shopping has not abated in the US.
While reported use of cash has declined dramatically in the past 5 years, predictions of a cashless society remain largely unchanged.
Video ads appear to be set for strong growth next year.
Still, Marketing and IT respondents differ in how they view current responsibilities and future martech acquisitions.
The trend towards online grocery shopping has not abated in the US.
Engagement rate by reach has also plummeted on Facebook in recent months.
Marketing Ops professionals work closely with Sales and Demand Gen teams.
Marketers believe that the data-driven marketing trend most critical to the decision-making process will be improving the customer experience.
Influencers are best at delivering increased engagement, report marketers.