The percentage of US CMOs who report using artificial intelligence (AI) for in various marketing activities, including content personalization, predictive analytics for customer insights, targeting decisions, customer segmentation, programmatic advertising and media buying, and improving marketing ROI.
91% are using some form of measurement to evaluate their UX efforts.
3D printing is the most promising technology, according to one metric, while the metaverse is one of the least promising.
Asia accounts for almost half (45%) of all online FMCG sales.
Last year was a bumper year for podcast ad spending.
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
Also, customer acquisition is a more important objective this year than customer retention.
A slight majority say that increasing food prices are making it hard for them to afford the food they usually buy.
Half of Netflix subscribers also subscribe to Hulu.
Some 51% of CMOs at 100 of the most-advertised US consumer brands last year were women.
Also, customer acquisition is a more important objective this year than customer retention.
A slight majority say that increasing food prices are making it hard for them to afford the food they usually buy.
Half of Netflix subscribers also subscribe to Hulu.
Some 51% of CMOs at 100 of the most-advertised US consumer brands last year were women.
People spend more time accessing Entertainment content online than any other category.
Data quality is a key component, but something that marketers are struggling with.
3 in 10 are using a digital data onboarding provider to support targeting using their first-party data.
A majority of executives around the world question the sincerity of their organizations’ sustainability initiatives.