US firms’ spending on various types of third party audience data and data activation solutions in 2018 (including data management, analytics, terrestrial/PII, transactional, digital and identity), along with year-over-year growth rates.
The Retail industry is still the top-spender, but its share of total spend has fallen over the past 5 years.
PR pros used an average of almost 6 metrics to measure their efforts this year.
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Cyber Monday e-commerce revenues rose to a new record.
Women and racial/ethnic groups are more likely to occupy lower-level roles.
There seems to be room to implement more granular marketing strategies related to inflation.
Cost is the single most important reason why people drop services – and it’s also the one that most take into account when subscribing.
Younger adults are less likely than average to say they’ve been impacted a lot by high inflation.
Virtually all say that ROI/ROMI is something that keeps them up at night.
There seems to be room to implement more granular marketing strategies related to inflation.
Cost is the single most important reason why people drop services – and it’s also the one that most take into account when subscribing.
Younger adults are less likely than average to say they’ve been impacted a lot by high inflation.
Virtually all say that ROI/ROMI is something that keeps them up at night.
Meanwhile, difficulties with the e-commerce experience can lead shoppers to abandon sites in favor of others.
Two-thirds of consumers agree that they expect more from brands they have shared their accurate personal data with.
Q3 video game spending was down by 5% year-over-year, which was a better result than Q2 and Q1.
There’s been an increase this year in the percentage of marketers using AI to bridge online and offline experiences.