US Gen Z Adults’ Top 10 Standout Brands Articles

US Gen Z adults’ top 10 standout brands, as ranked by the difference in favorability (% points) between Gen Z adults and US adults overall. Favorability refers to the percentage who have a “very” or “somewhat” favorable view of the brand. The list is as follows:

  • TikTok
  • Discord
  • Snapchat
  • Instagram
  • Cash App
  • Spotify
  • Trolli
  • Twitch
  • Apple Pay

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