US Gen Z adults’ top 10 standout brands, as ranked by the difference in favorability (% points) between Gen Z adults and US adults overall. Favorability refers to the percentage who have a “very” or “somewhat” favorable view of the brand. The list is as follows:
- TikTok
- Discord
- Snapchat
- Cash App
- Spotify
- SHEIN
- Trolli
- Twitch
- Apple Pay