Estimated and forecast spending on influencer marketing in the US from 2019 through 2023.
What’s Standing in the Way of More Creative Marketing Output?
A risk-averse culture is the biggest culprit.
US Influencer Marketing Spend Forecast Articles
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Virtually All B2B Exhibitions Are Now Going Ahead as Planned
There’s been sustained improvement over several quarters in terms of exhibitions going forward as planned.
Live TV is the Default Viewing Source for Just 1 in 8 Young Americans
Almost 4 in 10 turn on Netflix first when they want to watch something.
Sustainable Digital Advertising: How Far Off is the Industry?
Almost half of US digital marketers don’t have plans in place to reduce the carbon emissions generated by digital campaigns to net zero.
CMOs Expecting to Up Their Brand Spending More Than CRM Investments
CMOs project an almost-10% increase in brand building spending in the coming year.
More Agencies Are Having Difficulties Generating New Business
Fewer than one-third have seen the number of opportunities for new business increase this year.
Sustainability-Marketed Products Accounted for 17% of CPG Sales Last Year
Sustainability-marketed products have accounted for almost one-third (32.1% share) of CPG market growth in the period from 2015-2021.
More Than Three-Quarters of Video Streaming Takes Place on a Big Screen
Smart TVs continue to set the pace in viewing time growth.
CMOs’ Digital Spend Skews to Paid Over Owned or Earned Media
Paid digital media accounts for about one-quarter of marketing budgets.
More Agencies Are Having Difficulties Generating New Business
Fewer than one-third have seen the number of opportunities for new business increase this year.
Sustainability-Marketed Products Accounted for 17% of CPG Sales Last Year
Sustainability-marketed products have accounted for almost one-third (32.1% share) of CPG market growth in the period from 2015-2021.
More Than Three-Quarters of Video Streaming Takes Place on a Big Screen
Smart TVs continue to set the pace in viewing time growth.
CMOs’ Digital Spend Skews to Paid Over Owned or Earned Media
Paid digital media accounts for about one-quarter of marketing budgets.
These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2022
There’s a new name at the top.
US Out-of-Home Ad Spending Recovers to Pre-Pandemic Levels
For the first half of the year, OOH ad spend totaled $4.43 billion, up 33.4% from the year-earlier period.
Roe v. Wade: Should Brands Take Action on the Recent Supreme Court Decision?
Both consumers and marketers are hesitant when it comes to companies taking a stance.
2022’s Top Brands Ranked by Customer Loyalty
Apple takes over from Amazon as this year’s leader.