US Latino Monthly Podcast Listeners’ Response to Ads Articles

The percentage of Latino monthly podcast listeners who have ever taken the following actions as a result of hearing a sponsorship or ad on a podcast they regularly listen to, sorted by recency of listening to a podcast hosted by Latinos (within the past month, more than a month ago, never):

  • Gathered more information about a company or product
  • Recommended a product to a friend or family member
  • Purchased a product or service
  • Used a promotional or discount code mentioned in the podcast

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