The proportion of US marketers (at companies with at least 100 employees) who are estimated and forecast to use LinkedIn for marketing purposes (excluding employee recruitment), from 2017 through 2021.
Some 45% of women ages 12 and older listened to podcasts in the past month, just shy of the comparable share of men (48%).
OOH political ads are appealing because they’re not as interruptive as other formats.
Completion rates were higher on desktops than on mobiles, but click-through rates (CTRs) were generally higher on mobiles than desktops.
Gaming is ranked second only to social media among digital media types for driving advocacy.
Some 82% of Americans ages 12 and up report using social media, the 4th consecutive year in which that’s been the case.
AI is expected to pay off in several ways, including by efficiency gains and effective data analysis.
CEOs are more likely to prioritize meeting changing customer expectations than improving their CX.
Fewer appear to be putting off big-ticket and needed purchases.
Store brands rose to a new dollar share high of 18.9%.
AI is expected to pay off in several ways, including by efficiency gains and effective data analysis.
CEOs are more likely to prioritize meeting changing customer expectations than improving their CX.
Fewer appear to be putting off big-ticket and needed purchases.
Store brands rose to a new dollar share high of 18.9%.
TikTok Shop looks like it could be a fruitful channel for smaller companies.
By contrast, they’re more interested in ads that provide product information and discounts.
Prime Video and Hulu seem to be on the ascent.
Only about one-third consider company PR pros to be credible sources for their reporting.